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If you don't write down your startup's culture, your next 20 hires will.

In the early days, company culture is easy. It’s just you and a dozen people in a Slack channel elbow to elbow grinding towards a launch. Everyone knows each other well, understands their work styles and has bonded over building something together.

But once you cross 20 employees, organic magic breaks. Silos form, communication gaps widen, and the usual way of doing things gets lost in translation.

As scaling expert Molly Graham notes via First Round Review, founders need to intentionally codify their core values between 20 and 40 employees. If you don't manage your culture early, your next 20 hires will rewrite it for you—and you might not like their version.

I frequently share strategies on how California startups navigate growth in a complex landscape. Follow along for more valuable, actionable insights.

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Sommer Le Blanc
Post by Sommer Le Blanc
Jul 22, 2026 9:30:32 AM